By combining creative and analytical skills, I aim to understand and explain complex systems with the goal to improve communication, collaboration and decision making among stakeholders.
I have 3+ years of experience in creating digital products and strategies that help businesses, employees and users exceed in their digital workflows.

<aside> <img src="/icons/star_green.svg" alt="/icons/star_green.svg" width="40px" /> My Work
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<aside> <img src="/icons/chart-alternate_green.svg" alt="/icons/chart-alternate_green.svg" width="40px" /> Skills
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<aside> <img src="/icons/comment_green.svg" alt="/icons/comment_green.svg" width="40px" /> Recommendations
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<aside> <img src="/icons/briefcase_green.svg" alt="/icons/briefcase_green.svg" width="40px" /> Education & Experience
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<aside> <img src="/icons/mail_green.svg" alt="/icons/mail_green.svg" width="40px" /> Contact
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“Yaël is incredibly creative, bringing innovative ideas and fresh perspectives to every project. Her creativity is not just about thinking outside the box but also about finding practical and effective solutions that elevate the quality of our work.”
- Mafalda Petra (DEUS colleague)
“Yaël is an exceptional visual and strategic storyteller, adept at delivering projects from concept to execution. She possesses a deep understanding of service design and a strategic mindset, complemented by her data-driven and illustrative communication skills.”
- Sandra Wing (colleague)
“(…) Beyond her professional expertise, Yaël is an absolute pleasure to work with. She is approachable, collaborative, and always ready to lend a hand or offer insightful advice. Her positive attitude and professionalism make her a great team member anyone would be lucky to have”
- Lisa Vork (DEUS colleague)
“She has had a great impact on me because of her ability to think about AI, business strategy and data with a visual and creative approach. (…) Yaël is a confident speaker and educator, and her workshops are rooted in deep knowledge, curiosity and inclusivity.”
- Tomo Myrman (Hyper Island Student)
2019-2021 - MSc Industrial Design, Eindhoven University of Technology 2018-2019 - MSc Design for Interaction, Delft University of Technology 2013-2017 - BSc Industrial Design, Eindhoven University of Technology
2017-current - Freelance illustrator, designer and facilitator 2021-2024 - Product & Service Designer, DEUS human(ity)-centered AI 2020-2021 - Visual Thinker (graduation), Flatland Agency 2019-2020 - Teaching Assistant Design Sketching, TU Eindhoven 2017-2018 - Workshop Supervisor, de Ontdekfabriek
<aside> <img src="/icons/map-pin-alternate_gray.svg" alt="/icons/map-pin-alternate_gray.svg" width="40px" /> Eindhoven, the Netherlands
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<aside> <img src="/icons/mail_gray.svg" alt="/icons/mail_gray.svg" width="40px" />
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<aside> <img src="/icons/follow_gray.svg" alt="/icons/follow_gray.svg" width="40px" /> Find me on LinkedIn
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